SPEECH NORM AND ITS ALTERNATION IN OCCASIONAL NEOLOGISMS

List of sections: 
Germanic languages
Mounth / Year: 
2016, September
Issue of the journal: 
11
Pages: 
6-8
Type of the article: 
Scientific article
Code: 
U.D.C. 811.111:81'821
Abstract: 

The authors present the results of the research on semantic variations in the word structure of antonyms, which are the way to develop a certain actual meaning in speech, as well as occasional antonymic meaning. The speaker applies such kinds of semantic manipulations in order to realize one of his/her communicative strategies. Antonyms are considered to be one of the most effective lexical mechanisms able to contribute to the successive communicative act.

Keywords: 
pragmatic potential, pragmatic meaning, semantic variation, occasional antonyms
References: 

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