RUSSIAN SPEECH ETIQUETTE IN THE STYLISTIC ASPECT
In the last few years a substantial rise of interest to the communication etiquette of the Russian language can be observed not only among the philosophers, but also among sociologists and cultural studies scholars (which is explained by the fact that etiquette is a social phenomenon by its nature). By means of communication etiquette between the communicators the social interaction occurs, which spreads social influence, typical for communication in general (but manifested more conspicuously through the communication etiquette). Social differentiation among the native speakers, their constant status and variable social roles dictate predominantly individual selectivity, and, as a consequence, fixedness of labelled stylistic formulas among the native speaking groups.
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