RHETORIC CODES OF COMMERCIAL TV ADVERTISING: FIELDS OF INFLUENCE

Author(s): 
List of sections: 
Philological sciences - Open specialized section
Mounth / Year: 
2017, September
Issue of the journal: 
14
Pages: 
41-44
Type of the article: 
Scientific article
Code: 
U.D.C. 811.161.2+81’234
Abstract: 

The author itemizes the concept of the "rhetoric code" from the standpoint of modern linguo-semiotics. The rhetoric codes in the texts of Ukrainian commercial TV advertising have been revealed. Their types have been determined, taking into account the direction of vectors of implementation of their own suggestive potential.

Keywords: 
rhetoric code, suggestion, omission, generalisation, distortion
References: 

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