List of sections: 
Philological sciences - Open specialized section
Mounth / Year: 
2017, May
Issue of the journal: 
Type of the article: 
Scientific article

The principles of analysis of an archetypical concept of FIRE are defined in the paper. Semantic, onomasiological, and functional principles, on the basis of which the complex technique of reconstruction and comparison of motivational signs of its nominators are developed; among them there are those expressing the stereotypical ideas of FIRE in consciousness of English and Ukrainian native speakers.

archetypes, stereotypes, concept of FIRE, motivation

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