THE PHENOMENON OF GRAPHIC DERIVATION IN TEXTS OF RUSSIAN OUTDOOR ADS

List of sections: 
Theory of literature. Textology
Mounth / Year: 
2014, May
Issue of the journal: 
4
Pages: 
37-38
Type of the article: 
Scientific article
Abstract: 

The article is devoted to the research of the phenomenon of graphic derivation in ttexts of Russian outdoor ads. Authors discuss problems of the new lexical units formation as a result of its graphic form transformation. Authors also study processes of perception of these words by native Russian speakers.

Keywords: 
word-formation, graphic derivatives, outdoor ad, speech influence, word-formative given.
References: 

1. Antipov A.G. Russkaya grammatika v zerkale EGE [Russian Grammar in the mirror of USE] A.G. Antipov, E.E. Rybnikova. Vestnik Kemerovskogo gosudarstvennogo universiteta kul'tury i iskusstv [Bulletin of the Kemerovo State University of Culture and Arts]. –Kemerovo., 2011., No 15., p. 31-36.
2. Denisova E.S. Vozdeistvuyushchii potentsial sposobov i priemov grafoderivatsionnoi igry (na materiale naruzhnoi reklamy g. Kemerovo) [Effective potential of methods and techniques of the graph-derivation game (based on outdoor advertising in Kemerovo)] E.S. Denisova, E.A. Vasilenko, Vestnik Kemerovskogo gosudarstvennogo universiteta [Bulletin of the Kemerovo State University of Culture and Arts]. – Kemerovo., 2012., No 2., pp. 133-138.