GRAPHICS OF THE SPEECHWRITER’S TEXT AS A DETERMINANT OF THE SPEAKER’S EFFECTIVE SPEECH

List of sections: 
Philological sciences - Open specialized section
Mounth / Year: 
2013, October
Issue of the journal: 
2
Pages: 
37-42
Type of the article: 
Scientific article
Abstract: 

The speechwriter’s graphic text design, which defines efficiency and expressiveness of the speaker’s speech, is analyzed in article. Graphic tools are often used especially for the verbal image of politicians. The harmonious interrelation of graphic and verbal tools is explained with their introduction in deep mental processes (logical structures).

Keywords: 
supragraphemics, topographemics, verbal-graphic propositional connectivity, intonation, politician’s vocal image, speech efficiency
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