GRAPHIC OF A SPEECHWRITER’S TEXT AS A DETERMINANT OF A SPEAKER’S EFFECTIVE SPEECH

List of sections: 
Philological sciences - Open specialized section
Mounth / Year: 
2014, September
Issue of the journal: 
5
Pages: 
37-43
Type of the article: 
Scientific article
Abstract: 

The article represents the analysis of a speechwriter’s graphic text design determining the efficiency and expressiveness of a speaker’s speech. Graphical tools are often particularly verbal images of politicians. Harmonious interrelationship of graphic and verbal means is explained by their inclusion in deep mental processes (propositional structures).

Keywords: 
supragraphemics, topographemics, verbal-graphical propositional connectivity, intonation, politician’s vocal image, speech efficiency.
References: 

1. Aksyonov V.N. The art of words. - Moscow., Publ. APN, 1962. 174 p.
2. Anikayeva A.A. The essence of non-verbal means in printed advertising, Scientific Bulletin of the BelSU. – Belgrade., 2011., pp. 186-191
3. Dushenko K.V. Universal quotations of politicians and journalists. - Moscow., Exmo, 2006. - 151 p.
4. Lavoshnikova E.K. On the "pitfalls" in spelling testing computer systems. Moscow University Bulletin. - Moscow., 2002., pp. 151-162
5. Serov N.V. Color culture: psychology, cultural studies, physiology. - St. Petersburg., Rech, 2003. - 672 p.
6. Yan'shin P.V. Psychosemantics of colors. - St. Petersburg., Rech, 2006. - 368 p.