List of sections: 
Germanic languages
Mounth / Year: 
2016, January
Issue of the journal: 
Type of the article: 
Scientific article

The article deals with the anthology of a blurb. Items of its surface and deep structure are considered in detail. The article singles out and analyzes the range of non-verbal means, which promote the advertising impact on the addressee. Herewith much attention is given to the peculiarities of dominant stylistic techniques used in this type of discourse.

blurbs, creolized text, surface and deep structure, non-verbal components, regulative function.

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