EXPRESSIVENESS OF BLURBS: SYNTACTIC LEVEL

List of sections: 
Germanic languages
Mounth / Year: 
2016, January
Issue of the journal: 
9
Pages: 
19-22
Type of the article: 
Scientific article
Code: 
-
Abstract: 

The article deals with the anthology of a blurb. Items of its surface and deep structure are considered in detail. The article singles out and analyzes the range of non-verbal means, which promote the advertising impact on the addressee. Herewith much attention is given to the peculiarities of dominant stylistic techniques used in this type of discourse.

Keywords: 
blurbs, creolized text, surface and deep structure, non-verbal components, regulative function.
References: 

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